Our Services

In addition to the services listed to the right, we offer a variety of other types of support including design-thinking and strategy workshops to align stakeholders and leadership around the problem space and solutions. We can also offer highly customized solutions & approaches depending on your needs.

Whatever your challenge, we can help you:

  • We help you develop fluency when you are interested in:

    • A new domain but don’t know where to start

    • Looking to diversify or expand your product offerings

    • Looking to capture new markets or audiences

    Observe

    Discovery/problem space surveys

    Signal and trend spotting research

    Expert interviews

    Literature reviews

    Market/Landscape audit

  • We’ll help you identify the greatest opportunity when you are asking:

    • “Which problem is the most critical to focus on?“

    • “Who are our target users and what are their experiences and needs?

    • “What should we build?”

    Explore

    Literature reviews

    Futures

    In-depth interviews

    Assumption Led Definition

    Thesis development

    Define

    Problem-market surveys

    Concept generation and testing

    Value proposition testing

    Field studies/Contextual inquiries

    Diary studies

  • We’ll help you define a product that resonates with the market when you are asking:

    • “How should we build it?”

    • “What user needs do we need to prioritize?”

    • “Are we missing anything critical?”

    • “What is our differentiator?”

    Ideate

    Sprints or workshops

    Co-design with customers

    Decide

    Customer journeys

    Personas and customer profiles

    Storyboarding

    Simulations

  • We’ll help you deliver on your promise when you are wondering:

    • “Did we make the right thing?”

    • “How do we know if we succeeded?”

    • “Do we need this additional feature?”

    Design

    First use studies

    Usability testing

    Design explorations

    Deliver

    In-product surveys

    Analytics workshops

  • Looking to include user-centered thinking in your product development process? Whether you are a start-up or a mature company, we can help you put the infrastructure in place to have an impactful UX practice that works with other stakeholders to align with and inform business strategies

    • Setting up the internal infrastructure needed to conduct research (tools, vendors, templates etc.)

    • Providing strategies to align leadership and product teams with research and prioritize the most pressing issues (workshops, trainings etc.)

    • Providing comprehensive hiring techniques to get the best UX talent on your team (interviewing, role guides, etc.)

Are you a startup?

Here’s why you should consider Velocity Ave as your customer insights partner:

We de-risk investments.

We have extensive experience de-risking investments in the start-up world

While we have supported all kinds of companies in our careers, start-ups have a special place in our hearts. We have experience in building start-ups and have worked with them extensively in our careers, both inside and outside of Google's incubator (Area 120), where we led research and design. We understand the need to move fast to de-risk decisions and identify your product’s core values.

We help establish a UX practice.

We can help you establish a research practice at your start-up

Have the desire to grow your own scrappy, in-house research practice? We can help you do that since we have built, operationalized, and scaled research practices in start-ups and companies. We can get you started on de-risking your investments with user data by putting the essential infrastructure in place to do research (onboarding tools, creating templates, and teaching/training). We can even help you hire your first rockstar UX researcher or serve as fractional leaders to hit the ground running.

We offer flexible options.

We know budgets can be tight - we offer flexible options

We can work with all types of budgets and funding levels and are flexible with payment options (e.g. equity is always an option). We can create nimble, yet robust research strategies to help you get the answers you need without breaking the bank.

Feedback from our clients

  • “Their effort and support enabled us to achieve a completely different level of user understanding, pivotal for our product development. The diary study and concept tests helped define our entire go-forward strategy, a relatively large departure from where we were before.”

    Chris, Stack

  • “Maya single handedly did what usually requires a team of 2-3 UXRs at Google. The research helped us make decisions to pivot. Now we are using the research to identify new directions for our team.”

    Aayush, Roomy

  • “Katrina was a driving force in the discovery of our target users and a strong partner to our PM and SWEs for user-driven product development. Her ability to quickly ramp up was exceptional, and she consistently delivered results of the highest caliber. I am extremely pleased with her work and cannot recommend her highly enough for any future endeavors.”

    Christopher, Weft

  • “The learnings shared have shed light on open gaps in our product, especially with regards to users' expectations in a new market. We now know, more specifically, what types of issues need to be addressed in order to improve usability and product trust.”

    Sedem, Jara

  • “The value of UX is helping to force better and more mature thinking about the problem space and being more inclusive about possible solutions. A good way to validate or challenge the core assumptions of what you are doing.”

    Tate, Mandyas

Want to learn more? Let’s chat.